Abbey Graves Productions

If you’re a podcaster wondering how to get more listeners and grow your audience, this episode of Abbey The Podcast Lady is your essential guide. Host Abbey Graves sits down with marketing expert and fellow podcaster Melih Oztalay to unpack the strategies that turn podcasts into powerful marketing tools.

Why Every Podcaster Needs a Marketing Strategy

It’s no longer enough to just record and publish episodes. Melih emphasizes that marketing must be an intentional and ongoing effort. He compares a marketing plan to a cycle, it’s not a one-and-done effort, but a process that evolves with your podcast. For podcasters, having a roadmap for promotion ensures that each episode gets the reach it deserves.

The Role of Agencies and AI Tools

Melih highlights the value of working with marketing agencies that base their strategies on solid research. Agencies can help podcasters craft a comprehensive distribution and visibility plan. But with the rise of AI tools, podcasters can also take control of certain tasks, from repurposing content to automating distribution. The key is knowing where you need support and when to leverage technology.

Distribution is Key, But So Is Repurposing

A major takeaway from the conversation is the importance of podcast distribution across multiple platforms. Omni-channel marketing ensures your content is discoverable wherever your audience hangs out—whether that’s YouTube, LinkedIn, Instagram, or a blog.

Melih recommends repurposing transcripts into social media posts, blog articles, or press releases. This not only boosts SEO but also extends the life and impact of your content. Short video snippets and audiograms are also effective ways to draw attention to new episodes.

Stay Consistent Without Burning Out

Consistency is a major growth factor in podcasting but it doesn’t mean doing everything at once. Melih suggests breaking down marketing tasks into small, manageable chunks. This approach avoids overwhelm and creates a sustainable workflow. As he puts it, “You don’t have to eat the elephant in one bite.”

The Underrated Power of Press Releases

One unique tip Melih offers is the use of press releases to gain media attention. When crafted properly, press releases can help establish credibility, reach new audiences, and even attract guests or sponsors.

Conclusion: Build a Sustainable Strategy

Whether you’re just starting out or looking to scale, this episode is packed with insights that will elevate your podcast marketing game. Melih’s advice centers around consistency, smart repurposing, and being adaptable in a fast-changing digital landscape.

Listen now and start building a marketing strategy that grows with your podcast.