Abbey Graves Productions

In today’s world, everyone knows they “should” be creating content. And almost everyone feels behind on it.

Between running a business, serving clients, and trying to have some kind of life outside of work, the idea of starting a podcast can feel like a lot. Too long. Too complicated. Too much to keep up with.

That’s exactly why I started talking about micro podcasts on a recent episode of Abbey the Podcast Lady.

A micro podcast is my answer to the business owner who wants to stay visible, build authority, and show up consistently without signing themselves up for a full-blown production schedule they’ll resent in three months.

Let’s break it down.

What is a Micro Podcast?

A micro podcast is a short-form podcast episode, 10 minutes or less, that is designed to deliver something useful, answer a question, or share one focused idea.

That’s it.

No hour-long interviews. No massive outlines. No complicated guest scheduling. The goal is simple: stay top of mind with your audience in a way that is actually sustainable.You do not need a 60 minute podcast to be relevant. You need clarity, consistency, and a format you can realistically keep up with.

Micro podcasts are built for business owners who want to show up every week without turning content creation into a second full-time job.

Why Micro Podcasts Work So Well

One of the biggest reasons people never start a podcast or quit the one they started is time. Or at least the story they tell themselves about time. A micro podcast removes most of the friction. You can sit down, record a few short episodes in one session, and be done for weeks. Realistically, you could knock out a month of episodes in an hour or two.

Because the episodes are short and focused, they are easier to record, easier to edit, and easier for your audience to consume. That means you are more likely to stay consistent, and your audience is more likely to keep listening.

Consistency is what builds trust. Not perfection. Not production value. Not fancy intros. Just showing up.

How My Micro Podcasting System Works

With my micro podcast package, clients get one short episode per week that is fully edited and produced.

But the audio is just the beginning.

Each episode also gets turned into supporting content like short vertical videos for Instagram and TikTok, quote graphics, and even Pinterest pins. Every time you show up and talk for a few minutes, that content turns into a simple, repeatable content ecosystem.

You focus on talking. My team and I focus on turning that into assets you can actually use in your marketing. The whole point is to make this easy for you to show up and easy for us to deliver.

Who Micro Podcasts Are Perfect For

This format is ideal for business owners who want to stay visible but do not want to build their entire life around content creation.

I see this working especially well for speakers, coaches, realtors, consultants, community leaders, and service-based business owners who have something to say but not a ton of extra time to say it.

It is also a great option for people who have been thinking about starting a podcast but feel overwhelmed by the idea of doing a “real” one. A micro podcast is a much more approachable way to get into the habit of showing up behind the mic.

The Importance of Keeping It Simple

The reason micro podcasts work is because they are simple. And they only stay simple if you protect the boundaries of what they are.

Once you start adding extra segments, longer episodes, guests, or complicated production layers, it stops being a micro podcast. At that point, you are just running a regular podcast again, with all the same time commitments and complexity.

The power of this format is in its restraint. Simple. Focused. Repeatable.

The Big Takeaway

Micro podcasts are not about doing less because you are lazy. They are about doing something you can actually sustain.

This is about finally having a rhythm that fits into your real life, not your fantasy schedule.

If you have been sitting on a podcast idea because the commitment feels too big, this might be the way in. Short episodes. Clear message. Consistent presence.

That is how you build momentum. And that is how you stay visible without burning yourself out.