Abbey Graves Productions

So, you want to start a podcast—but when you sit down to plan, your brain immediately goes blank. Suddenly, the idea that felt exciting yesterday feels overwhelming today. What do I even talk about?

Here’s the truth: you don’t need to map out 100 episodes before you hit record. You just need a solid first 10 episodes. That’s enough to launch confidently, test your ideas, and keep momentum going long after episode one.

In this post, I’ll walk you through how to brainstorm those episodes, balance solo vs. guest content, create a simple calendar, and write titles that make people actually click play.

And if you want a plug-and-play worksheet to plan your first 10 episodes, you can grab my free download here:

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Step 1: Brainstorm Based on Your Goals + Audience

The best podcasts aren’t random ramblings—they’re created with purpose.

Before you list topics, ask yourself two things:

1. What do I want this podcast to do for me? (Grow my business, build authority, connect with people, share stories?)
2. What does my audience need from me? (What are they Googling at 2 a.m.? What problems can I solve?)

Example: If you’re a business coach, your early episodes might focus on mindset shifts, simple marketing strategies, and lessons from clients. If you’re a wellness practitioner, start with common misconceptions about your field and easy tips your listeners can try right away.

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Step 2: Solo vs. Guest Episodes

Spoiler alert: you don’t have to interview anyone to have a successful podcast.

Solo episodes let you establish authority and connect directly with your audience. They’re also easier to produce.
Guest episodes add variety, introduce new voices, and help with cross-promotion.

My advice? Start with a few solo episodes so new listeners hear your voice first. Then bring on guests who align with your message.

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Step 3: Sample First 10 Episodes

Here’s a roadmap you can swipe for your own show:

1. Origin Story – Why you’re starting this podcast and what listeners can expect
2. Foundational Topic – A myth-busting or big-picture episode in your niche
3. Quick Win – A tool, tip, or framework that gives immediate value
4. Solo Story – A personal experience your audience will relate to
5. Guest Expert – Someone who adds a complementary perspective
6. Client or Case Study – A transformation or real-world example
7. Deep Dive – Teach in-depth on one specific question or topic
8. Behind the Scenes – Share your process, tools, or a sneak peek
9. FAQ or AMA – Answer the top questions you get from your people
10. Reflect + Invite – Recap your journey so far and invite listeners to take the next step (subscribe, join your email list, book a call)

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Step 4: Naming Episodes That Click

Your episode title is your first chance to stop the scroll. Here’s how to write ones that convert:

• Be clear, not clever. “5 Mistakes New Podcasters Make” beats “Mic Drops and Mess-Ups.”
• Use numbers. People love scannable content.
• Ask a question. “Should You Script Your Podcast Episodes?” sparks curiosity.
• Highlight the benefit. “How to Record a Podcast Without Expensive Gear.”
• Think keywords. Use the same phrases your audience would type into Google or YouTube.

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Planning your first 10 episodes doesn’t have to be stressful. Start with your goals, mix in a balance of solo and guest content, and use structure to stay consistent. Most importantly—remember that you don’t need to be perfect, you just need to start.

And hey—if you want my exact 10-Episode Planner with prompts, examples, and notes space, grab it at the top of the blog!

This little tool will save you hours of overthinking and get you one step closer to pressing record.