I ask people about their podcast idea all the time, and I hear some version of the same answer constantly: “Oh yeah, I’ve been wanting to start that for years.” Years. Not months. Years. And every time I hear it, I think about how much story, how much connection, and how much business that person has left sitting on the table because they keep kicking the can down the road.
So let’s talk about it. What’s actually stopping you from starting your podcast?
There Is No Such Thing As Being Behind
One of the biggest myths I hear is that the podcasting space is too crowded now, that the window has closed, that everyone else already has a head start. Here’s the truth: the clients I work with who are seeing real traction right now aren’t succeeding because they got in early. They’re succeeding because they took action on their idea and kept showing up.
Yes, everyone has a podcast these days. But no one has your podcast. No one has your story, your business, your point of view, or your audience. There is room for you.
Excuse One: Fear of Being Perceived
This is a big one, and I get it. Putting yourself out there feels vulnerable. But think about how you actually consume content online. You scroll, you maybe watch, you maybe heart it, and then you move on to the next thing. People are not nitpicking every detail of what you post. It’s more of a volume game than you think.
Podcasting is a little different because you’re building real depth with your audience over time, not just a flash-in-the-pan scroll. But that only happens if you start. The fear of being perfect, or being judged, is not a reason to stay stuck. Start creating, and the comfort will follow.
Excuse Two: Not Knowing the Technical Side
Most of the people I work with are experts in their field. They know their story and they know their audience. What they don’t know is the technical side of production, and that is completely okay.
I compare it to plumbing. I don’t know how to fix a leaky pipe, and I don’t need to, because there are professionals who handle that for me. The same is true for podcasting. There are producers, like me, who can handle everything from editing to publishing to social content, so you can stay focused on what you’re actually good at: sharing your expertise. You can be as hands-on or hands-off as you want. Not knowing the tech is not a valid excuse to keep stalling.
Excuse Three: Not Having Enough Time
Everyone is busy. That’s not unique to you. But here’s the real question: are you going to spend time on your podcast, or are you going to spend money on getting it done for you? Chances are, you don’t have an abundance of both, so it comes down to which one you’re willing to invest.
What feels like it would take you four hours a month to produce on your own often takes closer to 45 minutes when you have a producer handling the rest. There is no shortage of people willing to help you make this happen.
It’s Time to Start Cooking
We’re heading into Q4, historically the biggest spending season of the year, which means now is the time to get serious about building that connection with your audience. If your podcast has been sitting on the back burner, it’s time to move it to the front, start cooking, and finally plate it up for the audience that’s been waiting for it.
If you want to learn the process yourself, check out my Bet On Your Podcast course. If you’d rather hand it off entirely, let’s talk about what production package fits you best.
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